metaWhatsApp Official Business Account (Blue Badge)

The Official Business Account (OBA) displays a blue verification badge next to your business name in WhatsApp conversations, confirming your brand's authenticity.

What is an Official Business Account?

When you have OBA status, your WhatsApp conversations show:

  • A blue checkmark badge in your profile and chat headers

  • Your business name (instead of phone number) in all views

  • Enhanced trust and recognition from customers

Requirements for OBA Status

To qualify for the blue badge, your business must meet all of these requirements:

  1. Platform Registration: Active on WhatsApp Business Platform for at least 30 days

  2. Business Verification: Completed Meta Business Verification for your company

  3. Display Name: Your display name has been approved by Meta

  4. Two-Step Verification: Enabled on your business phone number

  5. Compliance: Following WhatsApp Business Messaging Policy

  6. Notability: Your business is well-known and frequently searched online

What is Notability?

Your business must be notable - meaning it's a recognized brand with substantial presence in online news articles from publications with large audiences. Meta does not consider:

  • Paid or promotional content

  • Your own website articles

  • Business or app directory listings

Note: Notability is different from Business Verification. Verification confirms you're a legal entity, while notability confirms you're a well-known brand.

How to Check if You Have OBA

In K-LINK, you can verify your OBA status through your WhatsApp channel settings. The blue badge will be visible once approved by Meta.

Application Process

Option 1: Apply Through WhatsApp Manager

  1. Go to Phone numbers > Settings in WhatsApp Manager

  2. Navigate to the Profile section

  3. Click Submit Request

  4. Provide up to 5 supporting links showing your business notability

Contact K-LINK support to assist with your OBA application. We can help if:

  • Your account was created through K-LINK (OBO signup)

  • You need to appeal a rejected decision

  • You need expert guidance through the process

Tips for a Successful Application

Before submitting your request, ensure:

  • Website clarity: Clear information about products/services mentioning your display name

  • Name matching: Display name matches your website and business registration

  • Media coverage: At least 3 recent external media links (newspapers, magazines) from the last 12 months

    • Don't use your own website articles

    • Don't use articles older than 12 months

  • Social proof: Strong Facebook page presence with high engagement

  • Business details: Complete information about employees and profitability

  • Two-step verification: Configured and active

Important Notes

  • OBA is tied to your display name: If you change your display name after receiving OBA, you'll need to reapply

  • No guaranteed approval: Meta's Trust & Safety team reviews all requests - approval is not guaranteed

  • 30-day waiting period: If rejected, you must wait 30 days before resubmitting

  • No SLA: Meta does not provide a specific timeline for review

If Your Request is Denied

If Meta denies your OBA request:

  1. Wait 30 days before resubmitting

  2. Strengthen your notability presence online

  3. Ensure all requirements are met

  4. Consider appealing through K-LINK support

Need Help?

Contact K-LINK support for assistance with:

  • Checking your OBA eligibility

  • Submitting your OBA application

  • Appealing a rejected decision


Note: K-LINK cannot guarantee OBA approval as the final decision is made by Meta's Trust & Safety team.

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