# WhatsApp Official Business Account (Blue Badge)

### What is an Official Business Account?

When you have OBA status, your WhatsApp conversations show:

* A blue checkmark badge in your profile and chat headers
* Your business name (instead of phone number) in all views
* Enhanced trust and recognition from customers

### Requirements for OBA Status

To qualify for the blue badge, your business must meet all of these requirements:

1. **Platform Registration**: Active on WhatsApp Business Platform for at least 30 days
2. **Business Verification**: Completed Meta Business Verification for your company
3. **Display Name**: Your display name has been approved by Meta
4. **Two-Step Verification**: Enabled on your business phone number
5. **Compliance**: Following WhatsApp Business Messaging Policy
6. **Notability**: Your business is well-known and frequently searched online

#### What is Notability?

Your business must be notable - meaning it's a recognized brand with substantial presence in online news articles from publications with large audiences. Meta does not consider:

* Paid or promotional content
* Your own website articles
* Business or app directory listings

**Note**: Notability is different from Business Verification. Verification confirms you're a legal entity, while notability confirms you're a well-known brand.

### How to Check if You Have OBA

In K-LINK, you can verify your OBA status through your WhatsApp channel settings. The blue badge will be visible once approved by Meta.

### Application Process

#### Option 1: Apply Through WhatsApp Manager

1. Go to **Phone numbers** > **Settings** in WhatsApp Manager
2. Navigate to the **Profile** section
3. Click **Submit Request**
4. Provide up to 5 supporting links showing your business notability

#### Option 2: Apply Through K-LINK

Contact K-LINK support to assist with your OBA application. We can help if:

* Your account was created through K-LINK (OBO signup)
* You need to appeal a rejected decision
* You need expert guidance through the process

### Tips for a Successful Application

Before submitting your request, ensure:

* **Website clarity**: Clear information about products/services mentioning your display name
* **Name matching**: Display name matches your website and business registration
* **Media coverage**: At least 3 recent external media links (newspapers, magazines) from the last 12 months
  * Don't use your own website articles
  * Don't use articles older than 12 months
* **Social proof**: Strong Facebook page presence with high engagement
* **Business details**: Complete information about employees and profitability
* **Two-step verification**: Configured and active

### Important Notes

* **OBA is tied to your display name**: If you change your display name after receiving OBA, you'll need to reapply
* **No guaranteed approval**: Meta's Trust & Safety team reviews all requests - approval is not guaranteed
* **30-day waiting period**: If rejected, you must wait 30 days before resubmitting
* **No SLA**: Meta does not provide a specific timeline for review

### If Your Request is Denied

If Meta denies your OBA request:

1. Wait 30 days before resubmitting
2. Strengthen your notability presence online
3. Ensure all requirements are met
4. Consider appealing through K-LINK support

### Need Help?

Contact K-LINK support for assistance with:

* Checking your OBA eligibility
* Submitting your OBA application
* Appealing a rejected decision

***

**Note**: K-LINK cannot guarantee OBA approval as the final decision is made by Meta's Trust & Safety team.


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