WhatsApp Official Business Account (Blue Badge)

The Official Business Account (OBA) displays a blue verification badge next to your business name in WhatsApp conversations, confirming your brand's authenticity.

What is an Official Business Account?

When you have OBA status, your WhatsApp conversations show:

• A blue checkmark badge in your profile and chat headers

• Your business name (instead of phone number) in all views

• Enhanced trust and recognition from customers

Requirements for OBA Status

To qualify for the blue badge, your business must meet all of these requirements:

1. Platform Registration: Active on WhatsApp Business Platform for at least 30 days

2. Business Verification: Completed Meta Business Verification for your company

3. Display Name: Your display name has been approved by Meta

4. Two-Step Verification: Enabled on your business phone number

5. Compliance: Following WhatsApp Business Messaging Policy

6. Notability: Your business is well-known and frequently searched online

What is Notability?

Your business must be notable - meaning it's a recognized brand with substantial presence in online news articles from publications with large audiences. Meta does not consider:

• Paid or promotional content

• Your own website articles

• Business or app directory listings

Note: Notability is different from Business Verification. Verification confirms you're a legal entity, while notability confirms you're a well-known brand.

How to Check if You Have OBA

In K-LINK, you can verify your OBA status through your WhatsApp channel settings. The blue badge will be visible once approved by Meta.

Application Process

Option 1: Apply Through WhatsApp Manager

1. Go to Phone numbers > Settings in WhatsApp Manager

2. Navigate to the Profile section

3. Click Submit Request

4. Provide up to 5 supporting links showing your business notability

Option 2: Apply Through K-LINK

Contact K-LINK support to assist with your OBA application. We can help if:

• Your account was created through K-LINK (OBO signup)

• You need to appeal a rejected decision

• You need expert guidance through the process

Tips for a Successful Application

Before submitting your request, ensure:

• Website clarity: Clear information about products/services mentioning your display name

• Name matching: Display name matches your website and business registration

• Media coverage: At least 3 recent external media links (newspapers, magazines) from the last 12 months

  • Don't use your own website articles

  • Don't use articles older than 12 months

• Social proof: Strong Facebook page presence with high engagement

• Business details: Complete information about employees and profitability

• Two-step verification: Configured and active

Important Notes

• OBA is tied to your display name: If you change your display name after receiving OBA, you'll need to reapply

• No guaranteed approval: Meta's Trust & Safety team reviews all requests - approval is not guaranteed

• 30-day waiting period: If rejected, you must wait 30 days before resubmitting

• No SLA: Meta does not provide a specific timeline for review

If Your Request is Denied

If Meta denies your OBA request:

1. Wait 30 days before resubmitting

2. Strengthen your notability presence online

3. Ensure all requirements are met

4. Consider appealing through K-LINK support

Need Help?

Contact K-LINK support for assistance with:

• Checking your OBA eligibility

• Submitting your OBA application

• Appealing a rejected decision

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Note: K-LINK cannot guarantee OBA approval as the final decision is made by Meta's Trust & Safety team.